The Matrix NFTs planned by Warner Bros. and Nifty’s – The Hollywood Reporter

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the matrix Universe is expanding onto the blockchain, the latest example in a series of efforts by traditional Hollywood power players to break into non-fungible token (NFT) space.

Later this month, Warner Bros. will release non-fungible tokens inspired by the upcoming movie The Matrix: Resurrections.

Unlike other NFT projects based on Hollywood intellectual property, matrix Instead, the project takes inspiration from some of the brand new NFT “Avatar” art projects like CryptoPunks and Bored Ape Yacht Club, where buyers buy a unique avatar from these worlds.

the matrix NFTs are being released in partnership with NFTy’s social NFT platform, which will create 100,000 avatars and sell them for $ 50 each starting November 30th. The avatars will represent characters who live in The Matrix. On December 16, all buyers can choose whether they want to take a “blue pill” that keeps their avatar in the matrix, or a “red pill” that turns them into a resistance fighter. There will be more challenges and options in the coming months where users can upgrade their avatars or earn new NFTs.

The choice of users mirrors those of the characters in the franchise who take the red pill to escape the Matrix.

“We really believe that this issue of digital identity and choice and having that identity with the issues in The matrix Franchise, ”said Jeff Marsilio, CEO and Co-Founder of Nifty’s. “It was an opportunity to use the NFT Avatar to bring an already established grassroots movement further into the mainstream.”

Warners has been experimenting with NFTs since earlier this year and previously worked with Nifty’s on a number of Space Jam digital collectibles. Pam Lifford, President of Warner Bros. Consumer Products, says NFTs “have the potential to be a long-term part of our global product and experience portfolio for fans.”

“When you consider how content fans will be able to interact with their favorite characters and stories in 2021 – retail stores, theme parks, social media, collectibles, online stores – digital art and collectibles are certainly on that list by now,” she says. “It’s another touch point for fans to get involved and another way to entertain and deliver great content.”

NFTs have become a popular experiment for IP owners, with Fox Corp., Lionsgate, and ViacomCBS being among the companies signing the NFT projects.

In October, Lionsgate released NFTs based on the killer traps of the Saw Franchise, while ViacomCBS plans to release NFTs based on its film and TV IP. Fox, meanwhile, has already published its first FNT project that is tied to The masked singerand plans an animated series Krapopoliswhich, according to the company, are “curated on the blockchain”.

The avatar-centric theme of the matrix Project is a differentiator in that the characters that consumers buy aren’t from the movies at all, but rather live in this universe.

Some of the NFT avatar projects, like CryptoPunks, see examples being sold in the open market for the equivalent of millions of dollars, with owners using their avatars on social media platforms and elsewhere.

Larva Labs, the creator of CryptoPunks and other projects like Meebits, has signed with UTA for film, television and gaming representation, while some high profile NFT owners, like the pseudonym “0xb1”, have signed with agencies, some of their acquisitions.

“Given this enthusiasm [for the franchise], and the nature of what the matrix Story and settings, an NFT program seemed perfect, ”adds Lifford.

Marsilio says entertainment companies have slightly different needs when it comes to exploring space than digital artists, for example. In particular with regard to license fees, brand security and clear intellectual property rights, as well as the integration of NFTs into the overall digital strategy.

“A million fans are worth more than a million dollars, and that engagement drives activity, sales, and business goals,” he says.


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