PHD Melbourne is just the right pill for Swisse Wellness as it wins media duties

PHD Melbourne won Swisse Wellness’ media budget without a “formal pitch,” the agency reports, and is now responsible for overall media strategy, planning and investment.

The account was owned by independent agency Noisy Beat, effective immediately.

Swisse and Noisy Beast have split up completely

Last year, Clemenger BBDO Melbourne won Swisse’s creative budget after a pitch that came after Noisy Beast, which was also the acting creative provider, completed a management buyout from H&H Group, the owners of Swisse, in April to to become fully independent.

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The brand will retain all of its marketing capabilities in Melbourne, the city where it was founded over 50 years ago. PHD said the win reinforces its commitment to “collaborate with notable and iconic local brands.”

Kerrie Wade, Owner of Swisse Wellness, H&H Global, Head of Marketing in the ANZ region, said: “The appointment of PHD is an exciting and logical step for Swisse and we are already seeing the benefits of our collaboration. We look forward to a great partnership.”

Simon Lawson, Managing Director of Melbourne at PHD said: “We are delighted to formally announce our partnership with Swisse Wellness. They are the quintessential Melbourne brand and we look forward to helping them continue to grow with our challenger brand mindset.”

Lawson was appointed MD at PHD six months ago as part of a national leadership reshuffle at agency Omnicom Media Group.

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