Government initiatives and NGOs promoting contraceptive use are expected to fuel the growth of the sexual wellness market

Sexual Wellbeing

Sexual Wellness Market Expected to Reach $108,320.0 Million by 2027 – Allied Market Research

PORTLAND, 5933 NE WIN SIVERS DRIVE, #205, OR 97220, UNITED STATES, Feb. 9, 2022 / — According to a new report from Allied Market Research titled “Sexual Wellness Market by Product, End Users , and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2027.” The Global Sexual Wellbeing Market is projected to reach US$108,320.0 million by 2027, at a CAGR of 4.6% from 2021-2027.

Sexual well-being is a person’s physical, mental, and sexual well-being that can be achieved through the use of various products such as sex toys, contraceptives, lubricants, delay sprays, pregnancy test kits, and vaginal sexual wellness products. In addition, the products that increase sexual pleasure, provide protection against sexually transmitted infections and reduce the risk of unwanted pregnancy are considered sexual well-being products. Millennials’ sexual interests and awareness of sexual wellness products are expected to drive the market growth over the forecast period. Additionally, issues like hectic rush and busy schedules, stress, frustration, medications, aging issues, and hormonal issues are likely to decrease a person’s sexual stamina. Therefore, wellness products such as sex toys, delay sprays, and sexuality-enhancing supplements have gained wide popularity among young couples.

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Based on end users, the male segment was valued at US$33,631.2 million in 2019 and is projected to reach US$48,310.7 million by 2027, growing at a CAGR of 4.5% from 2021-2027. In recent years, male masturbators, cock rings, and lubes have gained significant popularity among men due to the benefits they bring, such as painless sex, high levels of sexual satisfaction, and twice the sexual stamina. In addition, the growing number of viewers of sex films and pornography is likely to create sex fantasies in men, further motivating them to use sex toys and condoms to enhance their sex life. All of these attributes are driving demand in the sexual wellness market.

On the basis of distribution channel, the online stores segment is estimated to reach US$33,549.0 million by 2027 at a CAGR of 5.0%. This is mainly due to the increase in internet users purchasing various sexual wellness products including sex toys, female contraceptives and male condoms, which is expected to fuel the growth of the product market through the online store segment. In addition, online stores provide buyers with privacy, discounts and a range of options, online stores that help the growth of the online store segment. The increase in the number of internet users from emerging countries such as China and India is expected to increase the number of online store buyers, which will further fuel the growth of the product market. For example, according to the Indian Brand Equity Foundation, there were 445.96 million internet users in India in 2017 and this number is expected to grow to 829 million by 2021.

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From a regional perspective, in 2019, North America was the leading market with the largest share of the global sexual wellness market. This has been attributed to the presence in the region of international brands offering products with a high degree of improvisation such as condoms with added lubricant and attracting a large consumer base. Furthermore, the increasing acceptance of the rights of the LGBT community and the legalization of same-sex marriages in the region are expected to fuel the growth of the product market over the forecast period. In addition, personal hygiene is also expected to drive the market growth.

The major players in the Sexual Wellness industry are

Key Findings of the Study
Sexual Wellness market size was estimated at US$74,770.00 million in 2019 and is estimated to reach US$108,320.00 million by 2027, growing at a CAGR of 4.6% during the forecast period.
By product, the lubricants and sprays segment is estimated to witness the fastest growth, registering a CAGR of 6.2% over the forecast period.
In 2019, the men’s segment by end-user was valued at US$33,631.2 million and accounted for 45.0% of the global sexual wellbeing market share.
In 2019, USA was the top market in North America and is projected to reach US$20,584.80 million by 2027, growing at a CAGR of 3.80% during the forecast period.

The following are the key features of the global Sexual Wellness Market report:
• Market overview, industry development, market maturity, PESTLE analysis, value chain analysis
• Growth drivers and barriers, market trends and market opportunities
• Porter’s Five Forces Analysis & Trading Analysis
• Market forecast analysis for 2020-2025
• Market segments by region and country
• Trend and forecast of the market segment
Market analysis and recommendations
• Price Analysis
• Important market driving factors
• Company analysis in the Sexual Wellbeing market: market share and market positioning of the company, company profiling, current industry developments

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David Korrea
Allied Analytics LLP
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