After more than a year, the Broadway producer plans to reopen “Jagged Little Pill”

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Parts of New York City have emerged from the pandemic, many workers are returning to their offices and all capacity restrictions have been lifted. But one of the city’s main industries, Broadway musicals, won’t return until September.

Marketplace presenter Kai Ryssdal met with Broadway producer Eva Price outside the Broadhurst Theater, home of her show Jagged Little Pill. The following is an edited transcript of their conversation.

Kai Ryssdal: The funny thing is that we’re standing outside because no one is allowed in. How are you going to open in what two months?

Eva Price: Well, it’s a little over two months, October 21st. People can get in. We’re just not in yet. We’ll start rehearsing in September. And we’ll start checking out the gear, costumes, and set to make sure it works.

Ryssdal: Are you exhausted?

Price: I am an athlete who is out of shape.

Ryssdal: Ah, that’s a really good analogy.

Price: Yes, I mean, working 10, 12 hours a day in the morning, at noon and in the evening was part of the daily work so to speak. And catching a cold and suddenly just walking around Zoom, it is – yes – it has taken its toll.

Tony Award for Best Musical Revival, won for Oklahoma !, June 2019.
Eva Price with the Tony Award for Best Revival of a Musical for “Oklahoma!” in 2019. (Jemal Countess / Getty Images)

Ryssdal: What do you do during the day? Do you gather people together and make sure they get contracts and all that stuff?

Price: Total. All of that, you know, preparations for the opening, preparations for the Tony Awards –

Ryssdal: For this one has how a dozen and nominations change.

Price: Um, 15, Kai. Let’s be specific if we can. After all, you are a journalist.

Ryssdal: Facts count. Because of me. Ouch. How will it be do you mean Do you call it opening night? What do you call it Reopening night? There has to be some Broadway branded thing, right?

Price: I dont know. I mean we call it reopening I guess.

Ryssdal: How much time do you spend on logs and health and all that stuff? And I ask because Bruce Springsteen is fully vaccinated again over there at St. James, right? That’s the deal, you have to be fully vaccinated to go to this show.

Alanis Morrisette and the cast of Jagged Little Pill during the curtain on the show's opening night in December 2019. The show ran for three months before the pandemic caused Broadway to close its doors.
Singer Alanis Morrisette and the cast of “Jagged Little Pill” on the opening night in December 2019. The show ran about three months before the pandemic closed Broadway. (Daniel Zuchnik / Getty Images)

Price: That’s the deal. We spend a lot of time doing it. We work with epidemiologists and the unions and the [Centers for Disease Control and Prevention] and the state to make sure we follow every protocol and adapt because, like you said, it’s July. The show takes place in October. What can change Well, you know, “a lot” is the answer based on what we’ve learned.

Ryssdal: We talked maybe twice or maybe last time about all the people who were dependent on this industry for a living and had to do something else for a year and a half, right? Stage workers and caterers and all that and part of them went to do something else. And we talked about how you hope they come back, blah, blah, blah. Here’s my question, and it’s a little personal, but whatever, why did you stick with it?

Price: I don’t know if I should do anything else now. I think it would have taken something other than a pandemic to get me out. And that’s because it’s hard. It’s really, really hard to be a Broadway producer and work in the live theater industry. And if I believed there was something else I would like to do, I think I would have left before the pandemic, it doesn’t matter. My heart is here

Ryssdal: We should say here that this is not the only thing you have in front of you. You have touring and, I mean, you have stuff in Australia and other shows. I mean, you are trying to build a whole company.

Price: Yes / Yes. It’s difficult because it’s different everywhere you are. Australia is currently in lockdown. And you know, similarly, I have three tours in this country starting this fall and each state is suffering or developing in different ways right now. It’s actually more scary than Broadway.

Ryssdal: I don’t want to end on a downer, so I’ll make this the penultimate question. What if the reopening doesn’t work? What if the crowds don’t come back?

Price: You will be back, Kai. You will come back. You could come back thinner. It may take longer to come back. But we’re in for the long game. I wasn’t there to see what I can achieve at 45. I got into it to see what I can do over the next 30 years. And it’s a great question. It’s a real question. What if they don’t come back? But I don’t think there will be a time when Broadway won’t boom again. I don’t think there will be a time when humanity doesn’t want to sit in a theater together again. It’s just when is that? Is it september? Is it later? Only time can tell.


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